Everyone dreams of getting successful, earn a lot of money, and live a lavish luxurious life. but very few achieve it.
Getting famous was not everyone’s cup of coffee, it was a thing of Actors, Athletes, businessmen but with the internet and social media platforms, the playing ground is even.
Everyone with talent and know how of marketing can become a celebrity overnight.
Marketing is not just selling products, its a big industry and everyone can practice it without spending a penny. learning different tactics and strategies how people big brands and lone wolfs are making fortunes.
Big brands are spending millions of dollars to stay in the game, To stay connected with their audience.
In this Article we will discuss the Genius of 19 years old who had an internet connection, a twitter account where he posted memes and a sound cloud account where he posted he songs.
but The question is how he did that?
Lil Nas was a random guy who posted memes on his Twitter account and made friends online. He dropped out of college to pursue music, living in his sister’s home. His daily activity was to create memes, post them on his Twitter account, write, sing songs, and charging his phone while lying on the couch.
His goal was to increase his followers just for the sake of promoting himself, but whenever he posted his song link, no one engaged with that tweet. According to him
I’d post a funny meme and get 2,000 retweets. Then I’d post a song and get 10.
With People sharing a lot of short videos meme, he came up with the idea of making a meme with his songs. on 3rd December 2018, Lil NAS combined his Old Town Road song with a cowboy dancing video and posted it on his account.
The short video was the perfect fit for his 5k follower at the time, they retweeted it and made it an internet sensation.
The same sound was used on TikTok, which resulted in people searching for the song on google and youtube, people started talking about this on Reddit and other social media platform.
Lil Nas X’s song made it to Billboard’s country music charts. Using his marketing mind he submitted his song country songs, as it was less competitive.
but things went sour after a week, Billboard removed the song for “not being a country song”. many branded him as a 1-week wonder, others labeling him a cheat. He himself Said ” I thought this was the End as my song was removed”.
But this was a new begging, The removal resulted in people talking about the song, even more, people were tweeting, searching, and listening to his song.
17 weeks later he’d broke Mariah Carey’s record for the most consecutive weeks at No. 1.
and Today after 2 years, age 21 Lil Nas x is a celebrity standing with 15M+ followers across social media platforms. with just understanding how virality works. he made it to the Top of The Charts.
Virality is not a mystical thing, Social media is so powerful, people can make careers out of it and it can ruin careers too. but if you have a talent and have the consistency to experiment with things, you can achieve your goals.